AI Video Localization Launch | Synthesia Full Event

Synthesia
12 Sept 202417:05

TLDRSynthesia announces AI video localization and translation features, including a multilingual video player and AI video dubbing, to help creators reach a global audience. The platform now supports 1 million users across 120 countries, emphasizing the importance of translation for business growth. The new tools aim to simplify the localization process, making it easier to manage and share content in multiple languages.

Takeaways

  • 🌐 The event focuses on AI video localization and translation to help creators reach a global audience.
  • 🗣️ The introduction encourages participants to share their language skills and aspirations for language learning.
  • 🎥 Synthesia's platform allows for the creation, editing, and sharing of AI-generated videos, with a new multilingual video player feature.
  • 🌟 The platform celebrates reaching 1 million users across more than 120 countries.
  • 🏢 The importance of translation is highlighted, emphasizing the need for businesses to serve content in multiple languages.
  • 🚀 The multilingual video player is designed to simplify the process of sharing videos with a global audience in their preferred language.
  • 🎬 AI video dubbing is introduced as a new feature, allowing existing non-Synthesia videos to be translated and reanimated.
  • 🔧 The collaborative platform facilitates content review and approval, streamlining the localization process.
  • 📈 The benefits of video localization include increased audience engagement and potential revenue growth.
  • 📱 The multilingual video player is responsive and works across all devices, enhancing the viewing experience.
  • 📊 The player includes features like automatic captions and video chapters, improving accessibility and navigation.

Q & A

  • What is the main topic of the AI Video Localization Launch event?

    -The main topic of the AI Video Localization Launch event is AI video localization and translation, focusing on making it easier for creators to localize and translate their content for a global audience.

  • What are the two features discussed in the event?

    -The two features discussed are the multilingual video player and AI video dubbing. The multilingual video player allows for easy sharing of videos with a global audience in their preferred language, while AI video dubbing enables translation of non-Synthesia videos into different languages with lip-syncing.

  • What does the multilingual video player offer to creators?

    -The multilingual video player offers creators a seamless way to manage and serve their video translations to a global audience, providing an enhanced playback experience with features like automatic captions and video chapters.

  • How does AI video dubbing work?

    -AI video dubbing works by taking an existing real video, translating it into a different language, and reanimating the facial expressions and lips to match the new language, ensuring the speaker's tone of voice is preserved.

  • What is the significance of reaching 1 million users for Synthesia?

    -Reaching 1 million users from over 120 countries signifies Synthesia's growth and the widespread adoption of its AI video communication platform, demonstrating the importance of video content in various markets.

  • Why is translation important for businesses and content creators?

    -Translation is important because it allows businesses and content creators to reach a wider audience, increasing engagement and revenue potential. It also helps in providing a better customer experience by offering content in the viewer's native language.

  • What challenges do businesses face when translating their videos?

    -Businesses face challenges such as the time-consuming process of coordinating with translation agencies, getting approvals, and the additional cost of translation, voice actors, and re-editing for each language.

  • How does Synthesia's one-click translation feature simplify the localization process?

    -Synthesia's one-click translation feature simplifies the localization process by allowing creators to quickly translate their videos into different languages, including all script and on-screen elements, with a single click.

  • What is the role of the collaborative platform in Synthesia's workflow?

    -The collaborative platform in Synthesia's workflow allows creators to invite colleagues or external agencies to review and approve video translations, facilitating real-time collaboration and streamlining the approval process.

  • How does the multilingual video player serve the right video to the right audience?

    -The multilingual video player serves the right video to the right audience by detecting the language of the visitor's browser, automatically presenting the video in the viewer's native language for a personalized experience.

  • What are the benefits of using AI video dubbing for existing video content?

    -AI video dubbing allows creators to translate and repurpose their existing video content into multiple languages without the need for reshoots, saving time and resources while expanding their reach to global audiences.

Outlines

00:00

🌐 Introduction to AI Video Localization

The speaker welcomes the audience and encourages them to share their language skills in the comments. They set the stage for a discussion on AI video localization and translation, mentioning Synthesia's new features: a multilingual video player and AI video dubbing. The speaker shares their own language abilities and highlights the importance of localization in reaching a global audience. They also introduce Synthesia as a platform for creating AI videos and mention the company's milestone of reaching one million users across 120 countries.

05:01

💬 The Importance of Video Translation

The speaker emphasizes the significance of translating videos to reach a wider audience. They introduce Fabio, an Italian baker who creates online courses but is limited by the English language barrier. The speaker discusses the business implications of not translating content, including reduced revenue and engagement. They also touch on the challenges and costs associated with traditional video translation processes, highlighting the time and financial investment required.

10:02

🔧 Synthesia's Localization Workflow

The speaker outlines Synthesia's localization workflow, which includes creating videos, translating them with one-click translation, and using a collaborative platform for review and approval. They introduce the multilingual video player, which simplifies the process of sharing translated videos with a global audience. The player offers features like automatic captions, video chapters, and playback speed adjustments. The speaker also shares customer testimonials and provides tips for using the multilingual video player effectively.

15:03

🎥 AI Video Dubbing for Real Videos

The speaker announces the launch of AI video dubbing, which allows users to translate existing real videos into different languages with reanimated facial expressions and lip-syncing. They explain how this technology has matured since the company's early days, making it more accessible and cost-effective. The speaker also mentions the compatibility of AI video dubbing with the multilingual video player and the availability of this feature through Synthesia's API. They conclude with a demonstration of how Fabio, the Italian baker, can use these tools to reach a global audience.

Mindmap

Keywords

💡AI Video Localization

AI Video Localization refers to the process of adapting video content to different languages and regional preferences using artificial intelligence. In the context of the video, it's about making content accessible to a global audience by translating not just the dialogue but also visual elements and even avatars to match the target language. It's crucial for expanding the reach of video content beyond linguistic barriers.

💡Multilingual Video Player

The Multilingual Video Player is a feature that allows video content to be played in multiple languages within a single player interface. It's highlighted in the video as a way to streamline the localization process, making it easier for viewers to consume content in their preferred language. It enhances user experience by providing options like automatic language detection based on browser settings.

💡AI Video Dubbing

AI Video Dubbing is the process of replacing the original voiceover in a video with a new language version, which is generated by AI. The video explains that Synthesia's AI video dubbing not only translates the audio but also adjusts the lip movements of on-screen talent to match the new language, creating a more natural and engaging viewing experience.

💡Localization

Localization is the adaptation of a product or content to meet the language, cultural, and other requirements of a specific locale or market. In the video, localization is discussed as a key strategy for businesses to connect with global audiences. It involves more than just translation; it's about making content culturally relevant and accessible.

💡Translation

Translation in the video script refers to the conversion of content from one language to another. It's a fundamental part of the video localization process. The video emphasizes the importance of accurate translation to ensure that content is not only linguistically correct but also contextually appropriate.

💡Synthesia Avatar

A Synthesia Avatar is a digital representation used in Synthesia's platform to create videos. The avatars can be customized to appear and behave like a real person, and they can be used in various languages, as discussed in the video. They play a significant role in making video content more engaging and personalized.

💡Global Audience

The term 'Global Audience' in the video refers to the worldwide viewership that content creators aim to reach. The video suggests that by localizing and translating content, creators can tap into diverse markets and cultures, thereby expanding their audience base significantly.

💡Lip Syncing

Lip Syncing, as mentioned in the video, is the process of matching an actor's lip movements to a recorded voice track. In the context of AI video dubbing, Synthesia's technology adjusts the avatar's lip movements to synchronize with the translated dialogue, ensuring a seamless and realistic presentation.

💡Collaborative Platform

The Collaborative Platform mentioned in the video is a tool that allows teams to work together on video projects. It includes features for commenting, reviewing, and approving content. This platform is essential for streamlining the localization process by enabling teams to work efficiently on multilingual video content.

💡Content Creators

Content Creators are individuals or teams who produce digital content, often for online distribution. The video emphasizes the importance of localization for content creators to reach a broader audience. By translating and localizing their work, creators can engage viewers from different linguistic and cultural backgrounds.

Highlights

Introduction to AI video localization and translation with Synthesia.

Announcement of a multilingual video player to enhance the translation process.

Introduction of AI video dubbing to translate non-Synthesia videos.

Explanation of how Synthesia helps businesses communicate in video.

Milestone reached: Synthesia now has 1 million users from over 120 countries.

Importance of translation in expanding audience reach.

Challenges faced by creators like Fabio in reaching a global audience.

Statistics on the percentage of the world's population that doesn't speak English.

The impact of language barriers on business and content engagement.

Time and cost involved in traditional video translation processes.

Synthesia's one-click translation feature for easy video localization.

Collaborative platform for reviewing and approving translated videos.

Introduction of the multilingual video player with automatic language detection.

How the multilingual video player allows creators to manage translations easily.

Automatic captions and video chapters features in the multilingual video player.

Responsive design of the multilingual video player for any device.

Customer testimonial from Service Now on the efficiency of the video player.

Tips for using the multilingual video player in learning and training contexts.

Introduction of AI video dubbing for real videos, not just AI avatar videos.

How AI video dubbing allows for the translation of existing video content.

The upcoming launch of AI video dubbing as a self-service product.

How AI video dubbing can help creators like Fabio reach a global audience.

Invitation to learn more about localization and try out the multilingual video player.

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