How To Create Marketing Videos Using A.I.

The first paragraph introduces the tutorial, which focuses on using AI to quickly create engaging video content. It highlights the increasing demands on marketers, who now need skills in writing, graphic design, and video production. The video aims to help marketers meet these high expectations by showcasing an easy-to-use tool called Lumen5, designed to simplify video creation without requiring expertise in editing software like Final Cut Pro or After Effects.

This paragraph introduces Lumen5, a video creation platform specifically for marketing and communication professionals. The AI-powered platform makes creating video content accessible. Users start by selecting a template, which can be customized to fit their brand. The tutorial demonstrates picking a 'Photon' template, and highlights Lumen5’s ability to preview videos in different aspect ratios, allowing content to be repurposed across platforms like YouTube, TikTok, and Instagram.

Here, the script walks through the Lumen5 interface, emphasizing its simplicity compared to complex video editing tools. Users can easily add a URL to transform a blog post into a video using AI. The example used in the tutorial is a Business Insider article on ChatGPT, demonstrating how Lumen5 pulls content from the URL and automatically condenses long-form content into a short, engaging video for social media.

The paragraph highlights Lumen5's AI 'Magic Summarize' feature, which converts long-form content into a video. By clicking a button, the AI extracts the most relevant parts, generating a concise video. In the tutorial, the AI creates a 42-second video with nine scenes, perfect for social media. The tool automatically chooses the design and layout for each scene, focusing on making the content easily digestible and visually appealing.

This section explains how users can edit video elements, such as adjusting text size, formatting, or font, to better suit the content. Additionally, it covers how to swap out or adjust the background media for each scene. Lumen5 offers millions of stock images, which can be searched by keywords and easily dragged into the video. Users can also customize media cropping and text positioning for a more polished look.

The paragraph discusses how users can enhance their videos by adding music. Lumen5 provides a wide variety of soundtracks to choose from, which can be previewed and applied to the video. It also highlights the platform's flexibility in adjusting global styles, such as changing color schemes to match a brand’s identity. The tutorial demonstrates applying a 'Prism' color scheme and tweaking the overall appearance of the video.

This final segment covers how Lumen5 allows users to change the video’s aspect ratio to suit different platforms (e.g., square, vertical). The AI automatically restructures the layout to fit the chosen format, saving time and effort. The tutorial ends with the user publishing the video, a one-minute summary of a long-form blog post, created effortlessly using AI, music, and custom visuals. The closing remark encourages marketers to use AI to improve content creation efficiency.